AAPL

Updated: Mar 26, 2026 05:11 PM

Apple Inc

Market Cap: $4.06T P/S: 28x Ownership — Insider: 1.7% | Institutional: 65.0% | Retail: 33.3% TECHNOLOGY CONSUMER ELECTRONICS

Apple Inc. is a preeminent American multinational technology company renowned for its innovative consumer electronics, software, and online services. With a staggering revenue of $274.5 billion in 2020, it stands as the world's most valuable publicly traded company, significantly influencing the global technology sector. Its flagship products—iPhone, iPad, and Mac—continue to define consumer expectations and set industry benchmarks, securing its position as a leader in both the smartphone and personal computer markets. As a key player among the "Big Five" technology firms, Apple remains at the forefront of technological advancements and consumer engagement strategies.

Revenue

Revenue, Profit & Income — explained by Jerry the Goat Farmer
Total RevenueEvery single dollar that wanders onto Jerry's farm. Cheese sales, milk money, goat yoga memberships, and that one weird guy who pays $50 to just watch the goats. Jerry doesn't ask questions.
Gross ProfitThe money left after feeding the goats but before reality sets in. Jerry feels rich for exactly 11 minutes.
Net IncomeWhat Jerry actually gets to keep after the Jerrynment, cousin Larry, the feed store, and his ex-wife's lawyer all take their cut. This number is often... humbling.
Using alias: revenuea -> totalRevenue [annual] [income]
Using alias: profita -> grossProfit [annual] [income]
Using alias: incomea -> netIncome [annual] [income]


Data Completeness:
------------------------------------------------------------
  ✅ totalRevenue                        20/20 dates (100%)
  ✅ grossProfit                         20/20 dates (100%)
  ✅ netIncome                           20/20 dates (100%)

Plot for AAPL (in B)
  reports: annualReports
  showing last 25 entries
  Legend: totalRevenue, grossProfit, netIncome

               0.00B                     104.04B                    208.08B                    312.12B                    416.16B
               |                          |                          |                          |                          |

  2006-09-30 |  19.32B
  2007-09-30 |  24.01B
  2008-09-30 |  32.48B
  2009-09-30 |  42.91B
  2010-09-30 |  65.22B
  2011-09-30 |  108.25B
  2012-09-30 |  156.51B
  2013-09-30 |  170.91B
  2014-09-30 |  182.79B
  2015-09-30 |  233.72B
  2016-09-30 |  215.64B
  2017-09-30 |  229.23B
  2018-09-30 |  265.60B
  2019-09-30 |  260.17B
  2020-09-30 |  274.51B
  2021-09-30 |  365.82B
  2022-09-30 |  394.33B
  2023-09-30 |  383.29B
  2024-09-30 |  391.04B
  2025-09-30 |  416.16B

               |                          |                          |                          |                          |
               0.00B                     104.04B                    208.08B                    312.12B                    416.16B

Costs

Operating Costs — explained by Jerry the Goat Farmer
Cost of Goods & Services SoldThe unglamorous stuff: hay, feed, vet bills for when Sergio the goat eats another iPhone. These goats don't feed themselves, and they definitely don't apologize.
Selling, General & AdministrativeThe "CHEESE HAPPENS" billboard on the highway, the accountant (cousin Larry, who definitely cheated in Monopoly as a kid), office supplies, and the therapy Jerry needs after dealing with cousin Larry.
Research & DevelopmentJerry's experimental ghost pepper goat cheese that made three customers cry. Also the goat treadmill. The goats refuse to use the goat treadmill.
Using alias: rnda -> researchAndDevelopment [annual] [income]
Using alias: sgaa -> sellingGeneralAndAdministrative [annual] [income]
Using alias: cogsa -> costofGoodsAndServicesSold [annual] [income]


Data Completeness:
------------------------------------------------------------
  ✅ researchAndDevelopment              20/20 dates (100%)
  ✅ sellingGeneralAndAdministrative     20/20 dates (100%)
  ✅ costofGoodsAndServicesSold          20/20 dates (100%)

Plot for AAPL (in B)
  reports: annualReports
  showing last 25 entries
  Legend: researchAndDevelopment, sellingGeneralAndAdministrative, costofGoodsAndServicesSold

               0.00B                     55.89B                     111.77B                    167.66B                    223.55B
               |                          |                          |                          |                          |

  2006-09-30 |  13.72B
  2007-09-30 |  15.85B
  2008-09-30 |  21.33B
  2009-09-30 |  25.68B
  2010-09-30 |  39.54B
  2011-09-30 |  64.43B
  2012-09-30 |  87.85B
  2013-09-30 |  106.61B
  2014-09-30 |  112.26B
  2015-09-30 |  140.09B
  2016-09-30 |  131.38B
  2017-09-30 |  141.05B
  2018-09-30 |  163.76B
  2019-09-30 |  161.78B
  2020-09-30 |  169.56B
  2021-09-30 |  212.98B
  2022-09-30 |  223.55B
  2023-09-30 |  214.14B
  2024-09-30 |  210.35B
  2025-09-30 |  220.96B

               |                          |                          |                          |                          |
               0.00B                     55.89B                     111.77B                    167.66B                    223.55B

Cash

Cash, Debt & Cash Flow — explained by Jerry the Goat Farmer
Cash & Short-Term InvestmentsThe coffee can buried behind the barn, $47 in a savings account, and some cryptocurrency Jerry bought drunk in 2021. He's afraid to check on it.
Short/Long-Term DebtThe barn loan that'll follow Jerry to the grave (long-term) and the $200 he owes the feed store guy who's starting to give him looks (short-term).
Operating Cash FlowReal cash moving in and out. Not "my customer promised to pay me" money. Actual dollars. Jerry has trust issues now.
Using alias: casha -> cashAndShortTermInvestments [annual] [balance]
Using alias: debta -> shortLongTermDebtTotal [annual] [balance]
Using alias: paychecka -> operatingCashflow [annual] [cashflow]


Data Completeness:
------------------------------------------------------------
  ✅ cashAndShortTermInvestments         20/20 dates (100%)
  ⚠️  shortLongTermDebtTotal              13/20 dates (65%)
  ✅ operatingCashflow                   20/20 dates (100%)

Plot for AAPL (in B)
  reports: annualReports
  showing last 25 entries
  Legend: cashAndShortTermInvestments, shortLongTermDebtTotal, operatingCashflow

               0.00B                     31.18B                     62.36B                     93.54B                     124.72B
               |                          |                          |                          |                          |

  2006-09-30 |  6.39B ⊗
  2007-09-30 |  9.35B ⊗
  2008-09-30 |  11.88B ⊗
  2009-09-30 |  10.16B ⊗
  2010-09-30 |  18.59B ⊗
  2011-09-30 |  37.53B ⊗
  2012-09-30 |  50.86B ⊗
  2013-09-30 |  53.67B
  2014-09-30 |  59.71B
  2015-09-30 |  81.27B
  2016-09-30 |  87.03B
  2017-09-30 |  115.68B
  2018-09-30 |  114.48B
  2019-09-30 |  108.05B
  2020-09-30 |  112.44B
  2021-09-30 |  124.72B
  2022-09-30 |  122.15B
  2023-09-30 |  111.95B
  2024-09-30 |  119.06B
  2025-09-30 |  123.29B

               |                          |                          |                          |                          |
               0.00B                     31.18B                     62.36B                     93.54B                     124.72B

FCF

Free Cash Flow — explained by Jerry the Goat Farmer
Operating Cash FlowReal cash moving in and out. Not "my customer promised to pay me" money. Actual dollars. Jerry has trust issues now.
Capital ExpendituresBig, expensive purchases Jerry justifies at 2am: the industrial milking machine, new fencing, and a hot tub "for the goats" that somehow only Jerry uses.
Using alias: paychecka -> operatingCashflow [annual] [cashflow]
Using alias: capexa -> capitalExpenditures [annual] [cashflow]


Data Completeness:
------------------------------------------------------------
  ✅ operatingCashflow                   20/20 dates (100%)
  ✅ capitalExpenditures                 20/20 dates (100%)

Plot for AAPL (in B)
  reports: annualReports
  showing last 25 entries
  Legend: operatingCashflow, capitalExpenditures

               0.00B                     30.54B                     61.08B                     91.61B                     122.15B
               |                          |                          |                          |                          |

  2006-09-30 |  2.22B
  2007-09-30 |  5.47B
  2008-09-30 |  9.60B
  2009-09-30 |  10.16B
  2010-09-30 |  18.59B
  2011-09-30 |  37.53B
  2012-09-30 |  50.86B
  2013-09-30 |  53.67B
  2014-09-30 |  59.71B
  2015-09-30 |  81.27B
  2016-09-30 |  65.82B
  2017-09-30 |  63.60B
  2018-09-30 |  77.43B
  2019-09-30 |  69.39B
  2020-09-30 |  80.67B
  2021-09-30 |  104.04B
  2022-09-30 |  122.15B
  2023-09-30 |  110.54B
  2024-09-30 |  118.25B
  2025-09-30 |  111.48B

               |                          |                          |                          |                          |
               0.00B                     30.54B                     61.08B                     91.61B                     122.15B

Assets

Assets, Liabilities & Equity — explained by Jerry the Goat Farmer
🐐 Assets = Liabilities + Equity

Translation: What Jerry owns = What Jerry owes + What's actually Jerry's

Or as Jerry mutters every April during tax season:
"Everything I have equals everything I owe plus whatever scraps are left for me, a humble goat man just trying to make cheese in this cruel world."
Total AssetsEverything Jerry owns: 12 acres of land, a barn that's "rustic" (rotting), 47 goats, Sergio (appraised at $800, priceless to Jerry), the cheese cave, and a 2004 Ford F-150 held together by duct tape and prayer.
Total LiabilitiesEverything Jerry owes: bank loans, the feed store tab, back taxes, and a moral debt to his neighbor for "borrowing" that tractor in 2019. They both know he's not returning it.
Total Shareholder EquityIf Jerry sold absolutely everything, paid off every debt, and finally returned that tractor... this is what he'd have left. His actual net worth. Some days it's a retirement fund. Other days it's "enough for a bus ticket and a fresh start."
Using alias: assetsa -> totalAssets [annual] [balance]
Using alias: liabila -> totalLiabilities [annual] [balance]
Using alias: equitya -> totalShareholderEquity [annual] [balance]


Data Completeness:
------------------------------------------------------------
  ✅ totalAssets                         20/20 dates (100%)
  ✅ totalLiabilities                    20/20 dates (100%)
  ✅ totalShareholderEquity              20/20 dates (100%)

Plot for AAPL (in B)
  reports: annualReports
  showing last 25 entries
  Legend: totalAssets, totalLiabilities, totalShareholderEquity

               0.00B                     93.83B                     187.66B                    281.49B                    375.32B
               |                          |                          |                          |                          |

  2006-09-30 |  17.20B
  2007-09-30 |  25.35B
  2008-09-30 |  39.57B
  2009-09-30 |  53.85B
  2010-09-30 |  75.18B
  2011-09-30 |  116.37B
  2012-09-30 |  176.06B
  2013-09-30 |  207.00B
  2014-09-30 |  231.84B
  2015-09-30 |  290.48B
  2016-09-30 |  321.69B
  2017-09-30 |  375.32B
  2018-09-30 |  365.73B
  2019-09-30 |  338.52B
  2020-09-30 |  323.89B
  2021-09-30 |  351.00B
  2022-09-30 |  352.75B
  2023-09-30 |  352.58B
  2024-09-30 |  364.98B
  2025-09-30 |  359.24B

               |                          |                          |                          |                          |
               0.00B                     93.83B                     187.66B                    281.49B                    375.32B

Buffet

Using alias: incomea -> netIncome [annual] [income]
Using alias: debta -> shortLongTermDebtTotal [annual] [balance]
Using alias: equitya -> totalShareholderEquity [annual] [balance]


Data Completeness:
------------------------------------------------------------
  ✅ netIncome                           20/20 dates (100%)
  ⚠️  shortLongTermDebtTotal              13/20 dates (65%)
  ✅ totalShareholderEquity              20/20 dates (100%)

Plot for AAPL (in B)
  reports: annualReports
  showing last 25 entries
  Legend: netIncome, shortLongTermDebtTotal, totalShareholderEquity

               0.00B                     33.51B                     67.02B                     100.54B                    134.05B
               |                          |                          |                          |                          |

  2006-09-30 |  9.98B ⊗
  2007-09-30 |  14.53B ⊗
  2008-09-30 |  21.03B ⊗
  2009-09-30 |  27.83B ⊗
  2010-09-30 |  47.79B ⊗
  2011-09-30 |  76.61B ⊗
  2012-09-30 |  118.21B ⊗
  2013-09-30 |  123.55B
  2014-09-30 |  111.55B
  2015-09-30 |  119.36B
  2016-09-30 |  128.25B
  2017-09-30 |  134.05B
  2018-09-30 |  114.48B
  2019-09-30 |  108.05B
  2020-09-30 |  112.44B
  2021-09-30 |  124.72B
  2022-09-30 |  120.88B
  2023-09-30 |  111.95B
  2024-09-30 |  119.06B
  2025-09-30 |  123.29B

               |                          |                          |                          |                          |
               0.00B                     33.51B                     67.02B                     100.54B                    134.05B

Revenue-q

Using alias: revenue -> totalRevenue [quarterly] [income]
Using alias: profit -> grossProfit [quarterly] [income]
Using alias: income -> netIncome [quarterly] [income]


Data Completeness:
------------------------------------------------------------
  ✅ totalRevenue                        25/25 dates (100%)
  ✅ grossProfit                         25/25 dates (100%)
  ✅ netIncome                           25/25 dates (100%)

Plot for AAPL (in B)
  reports: quarterlyReports
  showing last 25 entries
  Legend: totalRevenue, grossProfit, netIncome

               0.00B                     35.94B                     71.88B                     107.82B                    143.76B
               |                          |                          |                          |                          |

  2019-12-31 |  91.82B
  2020-03-31 |  58.31B
  2020-06-30 |  59.69B
  2020-09-30 |  64.70B
  2020-12-31 |  111.44B
  2021-03-31 |  89.58B
  2021-06-30 |  81.43B
  2021-09-30 |  83.36B
  2021-12-31 |  123.94B
  2022-03-31 |  97.28B
  2022-06-30 |  82.96B
  2022-09-30 |  90.15B
  2022-12-31 |  117.15B
  2023-03-31 |  94.84B
  2023-06-30 |  81.80B
  2023-09-30 |  89.50B
  2023-12-31 |  119.58B
  2024-03-31 |  90.75B
  2024-06-30 |  85.78B
  2024-09-30 |  94.93B
  2024-12-31 |  124.30B
  2025-03-31 |  95.36B
  2025-06-30 |  94.04B
  2025-09-30 |  102.47B
  2025-12-31 |  143.76B

               |                          |                          |                          |                          |
               0.00B                     35.94B                     71.88B                     107.82B                    143.76B

Costs-q

Using alias: rnd -> researchAndDevelopment [quarterly] [income]
Using alias: sga -> sellingGeneralAndAdministrative [quarterly] [income]
Using alias: cogs -> costofGoodsAndServicesSold [quarterly] [income]


Data Completeness:
------------------------------------------------------------
  ✅ researchAndDevelopment              25/25 dates (100%)
  ✅ sellingGeneralAndAdministrative     25/25 dates (100%)
  ✅ costofGoodsAndServicesSold          25/25 dates (100%)

Plot for AAPL (in B)
  reports: quarterlyReports
  showing last 25 entries
  Legend: researchAndDevelopment, sellingGeneralAndAdministrative, costofGoodsAndServicesSold

               0.00B                     18.63B                     37.26B                     55.89B                     74.53B
               |                          |                          |                          |                          |

  2019-12-31 |  56.60B
  2020-03-31 |  35.94B
  2020-06-30 |  37.01B
  2020-09-30 |  40.01B
  2020-12-31 |  67.11B
  2021-03-31 |  51.51B
  2021-06-30 |  46.18B
  2021-09-30 |  48.19B
  2021-12-31 |  69.70B
  2022-03-31 |  54.72B
  2022-06-30 |  47.07B
  2022-09-30 |  52.05B
  2022-12-31 |  66.82B
  2023-03-31 |  52.86B
  2023-06-30 |  45.38B
  2023-09-30 |  49.07B
  2023-12-31 |  64.72B
  2024-03-31 |  48.48B
  2024-06-30 |  46.10B
  2024-09-30 |  51.05B
  2024-12-31 |  66.03B
  2025-03-31 |  50.49B
  2025-06-30 |  50.32B
  2025-09-30 |  54.12B
  2025-12-31 |  74.53B

               |                          |                          |                          |                          |
               0.00B                     18.63B                     37.26B                     55.89B                     74.53B

Cash-q

Using alias: cash -> cashAndShortTermInvestments [quarterly] [balance]
Using alias: debt -> shortLongTermDebtTotal [quarterly] [balance]
Using alias: paycheck -> operatingCashflow [quarterly] [cashflow]


Data Completeness:
------------------------------------------------------------
  ✅ cashAndShortTermInvestments         25/25 dates (100%)
  ✅ shortLongTermDebtTotal              25/25 dates (100%)
  ✅ operatingCashflow                   25/25 dates (100%)

Plot for AAPL (in B)
  reports: quarterlyReports
  showing last 25 entries
  Legend: cashAndShortTermInvestments, shortLongTermDebtTotal, operatingCashflow

               0.00B                     31.18B                     62.36B                     93.54B                     124.72B
               |                          |                          |                          |                          |

  2019-12-31 |  108.29B
  2020-03-31 |  109.51B
  2020-06-30 |  112.72B
  2020-09-30 |  112.44B
  2020-12-31 |  112.04B
  2021-03-31 |  121.64B
  2021-06-30 |  121.79B
  2021-09-30 |  124.72B
  2021-12-31 |  122.80B
  2022-03-31 |  119.98B
  2022-06-30 |  119.69B
  2022-09-30 |  120.07B
  2022-12-31 |  111.11B
  2023-03-31 |  109.61B
  2023-06-30 |  109.28B
  2023-09-30 |  123.93B
  2023-12-31 |  108.04B
  2024-03-31 |  104.59B
  2024-06-30 |  101.30B
  2024-09-30 |  106.63B
  2024-12-31 |  96.80B
  2025-03-31 |  98.19B
  2025-06-30 |  101.70B
  2025-09-30 |  123.29B
  2025-12-31 |  90.51B

               |                          |                          |                          |                          |
               0.00B                     31.18B                     62.36B                     93.54B                     124.72B

FCF-q

Using alias: paycheck -> operatingCashflow [quarterly] [cashflow]
Using alias: capex -> capitalExpenditures [quarterly] [cashflow]


Data Completeness:
------------------------------------------------------------
  ✅ operatingCashflow                   25/25 dates (100%)
  ✅ capitalExpenditures                 25/25 dates (100%)

Plot for AAPL (in B)
  reports: quarterlyReports
  showing last 25 entries
  Legend: operatingCashflow, capitalExpenditures

               0.00B                     13.48B                     26.96B                     40.44B                     53.92B
               |                          |                          |                          |                          |

  2019-12-31 |  30.52B
  2020-03-31 |  13.31B
  2020-06-30 |  16.27B
  2020-09-30 |  20.58B
  2020-12-31 |  38.76B
  2021-03-31 |  23.98B
  2021-06-30 |  21.09B
  2021-09-30 |  20.20B
  2021-12-31 |  46.97B
  2022-03-31 |  28.17B
  2022-06-30 |  22.89B
  2022-09-30 |  24.13B
  2022-12-31 |  34.01B
  2023-03-31 |  28.56B
  2023-06-30 |  26.38B
  2023-09-30 |  21.60B
  2023-12-31 |  39.90B
  2024-03-31 |  22.69B
  2024-06-30 |  28.86B
  2024-09-30 |  26.81B
  2024-12-31 |  29.93B
  2025-03-31 |  23.95B
  2025-06-30 |  27.87B
  2025-09-30 |  29.73B
  2025-12-31 |  53.92B

               |                          |                          |                          |                          |
               0.00B                     13.48B                     26.96B                     40.44B                     53.92B

Assets-q

Using alias: assets -> totalAssets [quarterly] [balance]
Using alias: liabil -> totalLiabilities [quarterly] [balance]
Using alias: equity -> totalShareholderEquity [quarterly] [balance]


Data Completeness:
------------------------------------------------------------
  ✅ totalAssets                         25/25 dates (100%)
  ✅ totalLiabilities                    25/25 dates (100%)
  ✅ totalShareholderEquity              25/25 dates (100%)

Plot for AAPL (in B)
  reports: quarterlyReports
  showing last 25 entries
  Legend: totalAssets, totalLiabilities, totalShareholderEquity

               0.00B                     95.30B                     190.60B                    285.89B                    381.19B
               |                          |                          |                          |                          |

  2019-12-31 |  340.62B
  2020-03-31 |  320.40B
  2020-06-30 |  317.34B
  2020-09-30 |  323.89B
  2020-12-31 |  354.05B
  2021-03-31 |  337.16B
  2021-06-30 |  329.84B
  2021-09-30 |  351.00B
  2021-12-31 |  381.19B
  2022-03-31 |  350.66B
  2022-06-30 |  336.31B
  2022-09-30 |  352.75B
  2022-12-31 |  346.75B
  2023-03-31 |  332.16B
  2023-06-30 |  335.04B
  2023-09-30 |  352.58B
  2023-12-31 |  353.51B
  2024-03-31 |  337.41B
  2024-06-30 |  331.61B
  2024-09-30 |  364.98B
  2024-12-31 |  344.08B
  2025-03-31 |  331.23B
  2025-06-30 |  331.50B
  2025-09-30 |  359.24B
  2025-12-31 |  379.30B

               |                          |                          |                          |                          |
               0.00B                     95.30B                     190.60B                    285.89B                    381.19B

Buffet-q

Using alias: income -> netIncome [quarterly] [income]
Using alias: debt -> shortLongTermDebtTotal [quarterly] [balance]
Using alias: equity -> totalShareholderEquity [quarterly] [balance]


Data Completeness:
------------------------------------------------------------
  ✅ netIncome                           25/25 dates (100%)
  ✅ shortLongTermDebtTotal              25/25 dates (100%)
  ✅ totalShareholderEquity              25/25 dates (100%)

Plot for AAPL (in B)
  reports: quarterlyReports
  showing last 25 entries
  Legend: netIncome, shortLongTermDebtTotal, totalShareholderEquity

               0.00B                     31.18B                     62.36B                     93.54B                     124.72B
               |                          |                          |                          |                          |

  2019-12-31 |  108.29B
  2020-03-31 |  109.51B
  2020-06-30 |  112.72B
  2020-09-30 |  112.44B
  2020-12-31 |  112.04B
  2021-03-31 |  121.64B
  2021-06-30 |  121.79B
  2021-09-30 |  124.72B
  2021-12-31 |  122.80B
  2022-03-31 |  119.98B
  2022-06-30 |  119.69B
  2022-09-30 |  120.07B
  2022-12-31 |  111.11B
  2023-03-31 |  109.61B
  2023-06-30 |  109.28B
  2023-09-30 |  123.93B
  2023-12-31 |  108.04B
  2024-03-31 |  104.59B
  2024-06-30 |  101.30B
  2024-09-30 |  106.63B
  2024-12-31 |  96.80B
  2025-03-31 |  98.19B
  2025-06-30 |  101.70B
  2025-09-30 |  123.29B
  2025-12-31 |  90.51B

               |                          |                          |                          |                          |
               0.00B                     31.18B                     62.36B                     93.54B                     124.72B

Price History

Volume

Advanced Chart