GOOG

Updated: Mar 12, 2026 11:30 AM

Alphabet Inc Class C

Market Cap: $3.89T P/S: 38x Ownership — Insider: 6.7% | Institutional: 60.8% | Retail: 32.5% COMMUNICATION SERVICES INTERNET CONTENT & INFORMATION

Alphabet Inc. (GOOG) is a leading American multinational conglomerate, headquartered in Mountain View, California, that emerged from Google's corporate restructuring in October 2015. As the parent company of Google and a wide range of subsidiaries, Alphabet excels in technology sectors such as search services, digital advertising, cloud computing, consumer electronics, and artificial intelligence. With robust revenue generation, the company significantly contributes to the global digital economy's evolution. Under visionary leadership from its co-founders, Alphabet is strategically positioned to spearhead innovation and expand its footprint in rapidly growing technology markets.

Revenue

Revenue, Profit & Income — explained by Jerry the Goat Farmer
Total RevenueEvery single dollar that wanders onto Jerry's farm. Cheese sales, milk money, goat yoga memberships, and that one weird guy who pays $50 to just watch the goats. Jerry doesn't ask questions.
Gross ProfitThe money left after feeding the goats but before reality sets in. Jerry feels rich for exactly 11 minutes.
Net IncomeWhat Jerry actually gets to keep after the Jerrynment, cousin Larry, the feed store, and his ex-wife's lawyer all take their cut. This number is often... humbling.
Using alias: revenuea -> totalRevenue [annual] [income]
Using alias: profita -> grossProfit [annual] [income]
Using alias: incomea -> netIncome [annual] [income]


Data Completeness:
------------------------------------------------------------
  ✅ totalRevenue                        20/20 dates (100%)
  ✅ grossProfit                         20/20 dates (100%)
  ✅ netIncome                           20/20 dates (100%)

Plot for GOOG (in B)
  reports: annualReports
  showing last 25 entries
  Legend: totalRevenue, grossProfit, netIncome

               0.00B                    87.50B                    175.01B                   262.51B                   350.02B
               |                         |                         |                         |                         |

  2005-12-31 |  6.14B
  2006-12-31 |  10.60B
  2007-12-31 |  16.59B
  2008-12-31 |  21.80B
  2009-12-31 |  23.65B
  2010-12-31 |  29.32B
  2011-12-31 |  37.91B
  2012-12-31 |  46.04B
  2013-12-31 |  55.52B
  2014-12-31 |  66.00B
  2015-12-31 |  74.99B
  2016-12-31 |  90.27B
  2017-12-31 |  110.86B
  2018-12-31 |  136.82B
  2019-12-31 |  161.86B
  2020-12-31 |  182.53B
  2021-12-31 |  257.64B
  2022-12-31 |  282.84B
  2023-12-31 |  307.39B
  2024-12-31 |  350.02B

               |                         |                         |                         |                         |
               0.00B                    87.50B                    175.01B                   262.51B                   350.02B

Costs

Operating Costs — explained by Jerry the Goat Farmer
Cost of Goods & Services SoldThe unglamorous stuff: hay, feed, vet bills for when Sergio the goat eats another iPhone. These goats don't feed themselves, and they definitely don't apologize.
Selling, General & AdministrativeThe "CHEESE HAPPENS" billboard on the highway, the accountant (cousin Larry, who definitely cheated in Monopoly as a kid), office supplies, and the therapy Jerry needs after dealing with cousin Larry.
Research & DevelopmentJerry's experimental ghost pepper goat cheese that made three customers cry. Also the goat treadmill. The goats refuse to use the goat treadmill.
Using alias: rnda -> researchAndDevelopment [annual] [income]
Using alias: sgaa -> sellingGeneralAndAdministrative [annual] [income]
Using alias: cogsa -> costofGoodsAndServicesSold [annual] [income]


Data Completeness:
------------------------------------------------------------
  ✅ researchAndDevelopment              20/20 dates (100%)
  ✅ sellingGeneralAndAdministrative     20/20 dates (100%)
  ✅ costofGoodsAndServicesSold          20/20 dates (100%)

Plot for GOOG (in B)
  reports: annualReports
  showing last 25 entries
  Legend: researchAndDevelopment, sellingGeneralAndAdministrative, costofGoodsAndServicesSold

               0.00B                    36.58B                    73.15B                    109.73B                   146.31B
               |                         |                         |                         |                         |

  2005-12-31 |  2.58B
  2006-12-31 |  4.23B
  2007-12-31 |  6.65B
  2008-12-31 |  8.62B
  2009-12-31 |  8.84B
  2010-12-31 |  10.42B
  2011-12-31 |  13.19B
  2012-12-31 |  17.18B
  2013-12-31 |  21.99B
  2014-12-31 |  25.69B
  2015-12-31 |  28.16B
  2016-12-31 |  35.14B
  2017-12-31 |  45.58B
  2018-12-31 |  59.55B
  2019-12-31 |  71.90B
  2020-12-31 |  84.73B
  2021-12-31 |  110.94B
  2022-12-31 |  126.20B
  2023-12-31 |  133.33B
  2024-12-31 |  146.31B

               |                         |                         |                         |                         |
               0.00B                    36.58B                    73.15B                    109.73B                   146.31B

Cash

Cash, Debt & Cash Flow — explained by Jerry the Goat Farmer
Cash & Short-Term InvestmentsThe coffee can buried behind the barn, $47 in a savings account, and some cryptocurrency Jerry bought drunk in 2021. He's afraid to check on it.
Short/Long-Term DebtThe barn loan that'll follow Jerry to the grave (long-term) and the $200 he owes the feed store guy who's starting to give him looks (short-term).
Operating Cash FlowReal cash moving in and out. Not "my customer promised to pay me" money. Actual dollars. Jerry has trust issues now.
Using alias: casha -> cashAndShortTermInvestments [annual] [balance]
Using alias: debta -> shortLongTermDebtTotal [annual] [balance]
Using alias: paychecka -> operatingCashflow [annual] [cashflow]


Data Completeness:
------------------------------------------------------------
  ✅ cashAndShortTermInvestments         20/20 dates (100%)
  ⚠️  shortLongTermDebtTotal              15/20 dates (75%)
  ✅ operatingCashflow                   20/20 dates (100%)

Plot for GOOG (in B)
  reports: annualReports
  showing last 25 entries
  Legend: cashAndShortTermInvestments, shortLongTermDebtTotal, operatingCashflow

               0.00B                    31.32B                    62.65B                    93.97B                    125.30B
               |                         |                         |                         |                         |

  2005-12-31 |  3.88B ⊗
  2006-12-31 |  3.58B ⊗
  2007-12-31 |  6.08B ⊗
  2008-12-31 |  8.66B ⊗
  2009-12-31 |  10.20B ⊗
  2010-12-31 |  13.63B
  2011-12-31 |  14.56B
  2012-12-31 |  16.62B
  2013-12-31 |  18.90B
  2014-12-31 |  22.38B
  2015-12-31 |  26.02B
  2016-12-31 |  36.04B
  2017-12-31 |  37.09B
  2018-12-31 |  47.97B
  2019-12-31 |  54.52B
  2020-12-31 |  65.12B
  2021-12-31 |  91.65B
  2022-12-31 |  91.50B
  2023-12-31 |  101.75B
  2024-12-31 |  125.30B

               |                         |                         |                         |                         |
               0.00B                    31.32B                    62.65B                    93.97B                    125.30B

FCF

Free Cash Flow — explained by Jerry the Goat Farmer
Operating Cash FlowReal cash moving in and out. Not "my customer promised to pay me" money. Actual dollars. Jerry has trust issues now.
Capital ExpendituresBig, expensive purchases Jerry justifies at 2am: the industrial milking machine, new fencing, and a hot tub "for the goats" that somehow only Jerry uses.
Using alias: paychecka -> operatingCashflow [annual] [cashflow]
Using alias: capexa -> capitalExpenditures [annual] [cashflow]


Data Completeness:
------------------------------------------------------------
  ✅ operatingCashflow                   20/20 dates (100%)
  ✅ capitalExpenditures                 20/20 dates (100%)

Plot for GOOG (in B)
  reports: annualReports
  showing last 25 entries
  Legend: operatingCashflow, capitalExpenditures

               0.00B                    31.32B                    62.65B                    93.97B                    125.30B
               |                         |                         |                         |                         |

  2005-12-31 |  2.46B
  2006-12-31 |  3.58B
  2007-12-31 |  5.78B
  2008-12-31 |  7.85B
  2009-12-31 |  9.32B
  2010-12-31 |  11.08B
  2011-12-31 |  14.56B
  2012-12-31 |  16.62B
  2013-12-31 |  18.66B
  2014-12-31 |  22.38B
  2015-12-31 |  26.02B
  2016-12-31 |  36.04B
  2017-12-31 |  37.09B
  2018-12-31 |  47.97B
  2019-12-31 |  54.52B
  2020-12-31 |  65.12B
  2021-12-31 |  91.65B
  2022-12-31 |  91.50B
  2023-12-31 |  101.75B
  2024-12-31 |  125.30B

               |                         |                         |                         |                         |
               0.00B                    31.32B                    62.65B                    93.97B                    125.30B

Assets

Assets, Liabilities & Equity — explained by Jerry the Goat Farmer
🐐 Assets = Liabilities + Equity

Translation: What Jerry owns = What Jerry owes + What's actually Jerry's

Or as Jerry mutters every April during tax season:
"Everything I have equals everything I owe plus whatever scraps are left for me, a humble goat man just trying to make cheese in this cruel world."
Total AssetsEverything Jerry owns: 12 acres of land, a barn that's "rustic" (rotting), 47 goats, Sergio (appraised at $800, priceless to Jerry), the cheese cave, and a 2004 Ford F-150 held together by duct tape and prayer.
Total LiabilitiesEverything Jerry owes: bank loans, the feed store tab, back taxes, and a moral debt to his neighbor for "borrowing" that tractor in 2019. They both know he's not returning it.
Total Shareholder EquityIf Jerry sold absolutely everything, paid off every debt, and finally returned that tractor... this is what he'd have left. His actual net worth. Some days it's a retirement fund. Other days it's "enough for a bus ticket and a fresh start."
Using alias: assetsa -> totalAssets [annual] [balance]
Using alias: liabila -> totalLiabilities [annual] [balance]
Using alias: equitya -> totalShareholderEquity [annual] [balance]


Data Completeness:
------------------------------------------------------------
  ✅ totalAssets                         20/20 dates (100%)
  ✅ totalLiabilities                    20/20 dates (100%)
  ✅ totalShareholderEquity              20/20 dates (100%)

Plot for GOOG (in B)
  reports: annualReports
  showing last 25 entries
  Legend: totalAssets, totalLiabilities, totalShareholderEquity

               0.00B                    112.56B                   225.13B                   337.69B                   450.26B
               |                         |                         |                         |                         |

  2005-12-31 |  10.27B
  2006-12-31 |  18.47B
  2007-12-31 |  25.34B
  2008-12-31 |  31.77B
  2009-12-31 |  40.50B
  2010-12-31 |  57.85B
  2011-12-31 |  72.57B
  2012-12-31 |  93.80B
  2013-12-31 |  110.92B
  2014-12-31 |  131.13B
  2015-12-31 |  147.46B
  2016-12-31 |  167.50B
  2017-12-31 |  197.29B
  2018-12-31 |  232.79B
  2019-12-31 |  275.91B
  2020-12-31 |  319.62B
  2021-12-31 |  359.27B
  2022-12-31 |  365.26B
  2023-12-31 |  402.39B
  2024-12-31 |  450.26B

               |                         |                         |                         |                         |
               0.00B                    112.56B                   225.13B                   337.69B                   450.26B

Buffet

Using alias: incomea -> netIncome [annual] [income]
Using alias: debta -> shortLongTermDebtTotal [annual] [balance]
Using alias: equitya -> totalShareholderEquity [annual] [balance]


Data Completeness:
------------------------------------------------------------
  ✅ netIncome                           20/20 dates (100%)
  ⚠️  shortLongTermDebtTotal              15/20 dates (75%)
  ✅ totalShareholderEquity              20/20 dates (100%)

Plot for GOOG (in B)
  reports: annualReports
  showing last 25 entries
  Legend: netIncome, shortLongTermDebtTotal, totalShareholderEquity

               0.00B                    81.27B                    162.54B                   243.81B                   325.08B
               |                         |                         |                         |                         |

  2005-12-31 |  9.42B ⊗
  2006-12-31 |  17.04B ⊗
  2007-12-31 |  22.69B ⊗
  2008-12-31 |  28.24B ⊗
  2009-12-31 |  36.00B ⊗
  2010-12-31 |  46.24B
  2011-12-31 |  58.15B
  2012-12-31 |  71.72B
  2013-12-31 |  87.31B
  2014-12-31 |  104.50B
  2015-12-31 |  120.33B
  2016-12-31 |  139.04B
  2017-12-31 |  152.50B
  2018-12-31 |  177.63B
  2019-12-31 |  201.44B
  2020-12-31 |  222.54B
  2021-12-31 |  251.63B
  2022-12-31 |  256.14B
  2023-12-31 |  283.38B
  2024-12-31 |  325.08B

               |                         |                         |                         |                         |
               0.00B                    81.27B                    162.54B                   243.81B                   325.08B

Revenue-q

Using alias: revenue -> totalRevenue [quarterly] [income]
Using alias: profit -> grossProfit [quarterly] [income]
Using alias: income -> netIncome [quarterly] [income]


Data Completeness:
------------------------------------------------------------
  ✅ totalRevenue                        25/25 dates (100%)
  ✅ grossProfit                         25/25 dates (100%)
  ✅ netIncome                           25/25 dates (100%)

Plot for GOOG (in B)
  reports: quarterlyReports
  showing last 25 entries
  Legend: totalRevenue, grossProfit, netIncome

               0.00B                    25.59B                    51.17B                    76.76B                    102.35B
               |                         |                         |                         |                         |

  2019-09-30 |  40.50B
  2019-12-31 |  46.08B
  2020-03-31 |  41.16B
  2020-06-30 |  38.30B
  2020-09-30 |  46.17B
  2020-12-31 |  56.90B
  2021-03-31 |  55.31B
  2021-06-30 |  61.88B
  2021-09-30 |  65.12B
  2021-12-31 |  75.33B
  2022-03-31 |  68.01B
  2022-06-30 |  69.69B
  2022-09-30 |  69.09B
  2022-12-31 |  76.05B
  2023-03-31 |  69.79B
  2023-06-30 |  74.60B
  2023-09-30 |  76.69B
  2023-12-31 |  86.31B
  2024-03-31 |  80.54B
  2024-06-30 |  84.74B
  2024-09-30 |  88.27B
  2024-12-31 |  96.47B
  2025-03-31 |  90.23B
  2025-06-30 |  96.43B
  2025-09-30 |  102.35B

               |                         |                         |                         |                         |
               0.00B                    25.59B                    51.17B                    76.76B                    102.35B

Costs-q

Using alias: rnd -> researchAndDevelopment [quarterly] [income]
Using alias: sga -> sellingGeneralAndAdministrative [quarterly] [income]
Using alias: cogs -> costofGoodsAndServicesSold [quarterly] [income]


Data Completeness:
------------------------------------------------------------
  ✅ researchAndDevelopment              25/25 dates (100%)
  ✅ sellingGeneralAndAdministrative     25/25 dates (100%)
  ✅ costofGoodsAndServicesSold          25/25 dates (100%)

Plot for GOOG (in B)
  reports: quarterlyReports
  showing last 25 entries
  Legend: researchAndDevelopment, sellingGeneralAndAdministrative, costofGoodsAndServicesSold

               0.00B                    10.34B                    20.68B                    31.03B                    41.37B
               |                         |                         |                         |                         |

  2019-09-30 |  17.57B
  2019-12-31 |  21.02B
  2020-03-31 |  18.98B
  2020-06-30 |  18.55B
  2020-09-30 |  21.12B
  2020-12-31 |  26.08B
  2021-03-31 |  24.10B
  2021-06-30 |  26.23B
  2021-09-30 |  27.62B
  2021-12-31 |  32.99B
  2022-03-31 |  29.60B
  2022-06-30 |  30.10B
  2022-09-30 |  31.16B
  2022-12-31 |  35.34B
  2023-03-31 |  30.61B
  2023-06-30 |  31.92B
  2023-09-30 |  33.23B
  2023-12-31 |  37.58B
  2024-03-31 |  33.71B
  2024-06-30 |  35.51B
  2024-09-30 |  36.47B
  2024-12-31 |  40.61B
  2025-03-31 |  36.36B
  2025-06-30 |  39.04B
  2025-09-30 |  41.37B

               |                         |                         |                         |                         |
               0.00B                    10.34B                    20.68B                    31.03B                    41.37B

Cash-q

Using alias: cash -> cashAndShortTermInvestments [quarterly] [balance]
Using alias: debt -> shortLongTermDebtTotal [quarterly] [balance]
Using alias: paycheck -> operatingCashflow [quarterly] [cashflow]


Data Completeness:
------------------------------------------------------------
  ✅ cashAndShortTermInvestments         25/25 dates (100%)
  ✅ shortLongTermDebtTotal              25/25 dates (100%)
  ✅ operatingCashflow                   25/25 dates (100%)

Plot for GOOG (in B)
  reports: quarterlyReports
  showing last 25 entries
  Legend: cashAndShortTermInvestments, shortLongTermDebtTotal, operatingCashflow

               0.00B                    12.10B                    24.21B                    36.31B                    48.41B
               |                         |                         |                         |                         |

  2019-09-30 |  28.29B
  2019-12-31 |  18.50B
  2020-03-31 |  19.64B
  2020-06-30 |  17.74B
  2020-09-30 |  26.42B
  2020-12-31 |  26.46B
  2021-03-31 |  27.16B
  2021-06-30 |  27.98B
  2021-09-30 |  27.86B
  2021-12-31 |  26.21B
  2022-03-31 |  28.42B
  2022-06-30 |  28.73B
  2022-09-30 |  28.92B
  2022-12-31 |  27.20B
  2023-03-31 |  29.12B
  2023-06-30 |  29.11B
  2023-09-30 |  30.70B
  2023-12-31 |  27.12B
  2024-03-31 |  28.85B
  2024-06-30 |  27.80B
  2024-09-30 |  30.70B
  2024-12-31 |  39.11B
  2025-03-31 |  36.15B
  2025-06-30 |  41.67B
  2025-09-30 |  48.41B

               |                         |                         |                         |                         |
               0.00B                    12.10B                    24.21B                    36.31B                    48.41B

FCF-q

Using alias: paycheck -> operatingCashflow [quarterly] [cashflow]
Using alias: capex -> capitalExpenditures [quarterly] [cashflow]


Data Completeness:
------------------------------------------------------------
  ✅ operatingCashflow                   25/25 dates (100%)
  ✅ capitalExpenditures                 25/25 dates (100%)

Plot for GOOG (in B)
  reports: quarterlyReports
  showing last 25 entries
  Legend: operatingCashflow, capitalExpenditures

               0.00B                    12.10B                    24.21B                    36.31B                    48.41B
               |                         |                         |                         |                         |

  2019-09-30 |  15.47B
  2019-12-31 |  14.43B
  2020-03-31 |  11.45B
  2020-06-30 |  13.99B
  2020-09-30 |  17.00B
  2020-12-31 |  22.68B
  2021-03-31 |  19.29B
  2021-06-30 |  21.89B
  2021-09-30 |  25.54B
  2021-12-31 |  24.93B
  2022-03-31 |  25.11B
  2022-06-30 |  19.42B
  2022-09-30 |  23.35B
  2022-12-31 |  23.61B
  2023-03-31 |  23.51B
  2023-06-30 |  28.67B
  2023-09-30 |  30.66B
  2023-12-31 |  18.91B
  2024-03-31 |  28.85B
  2024-06-30 |  26.64B
  2024-09-30 |  30.70B
  2024-12-31 |  39.11B
  2025-03-31 |  36.15B
  2025-06-30 |  27.75B
  2025-09-30 |  48.41B

               |                         |                         |                         |                         |
               0.00B                    12.10B                    24.21B                    36.31B                    48.41B

Assets-q

Using alias: assets -> totalAssets [quarterly] [balance]
Using alias: liabil -> totalLiabilities [quarterly] [balance]
Using alias: equity -> totalShareholderEquity [quarterly] [balance]


Data Completeness:
------------------------------------------------------------
  ✅ totalAssets                         25/25 dates (100%)
  ✅ totalLiabilities                    25/25 dates (100%)
  ✅ totalShareholderEquity              25/25 dates (100%)

Plot for GOOG (in B)
  reports: quarterlyReports
  showing last 25 entries
  Legend: totalAssets, totalLiabilities, totalShareholderEquity

               0.00B                    134.12B                   268.23B                   402.35B                   536.47B
               |                         |                         |                         |                         |

  2019-09-30 |  263.04B
  2019-12-31 |  275.91B
  2020-03-31 |  273.40B
  2020-06-30 |  278.49B
  2020-09-30 |  299.24B
  2020-12-31 |  319.62B
  2021-03-31 |  327.10B
  2021-06-30 |  335.39B
  2021-09-30 |  347.40B
  2021-12-31 |  359.27B
  2022-03-31 |  357.10B
  2022-06-30 |  355.19B
  2022-09-30 |  358.25B
  2022-12-31 |  365.26B
  2023-03-31 |  369.49B
  2023-06-30 |  383.04B
  2023-09-30 |  396.71B
  2023-12-31 |  402.39B
  2024-03-31 |  407.35B
  2024-06-30 |  414.77B
  2024-09-30 |  430.27B
  2024-12-31 |  450.26B
  2025-03-31 |  475.37B
  2025-06-30 |  502.05B
  2025-09-30 |  536.47B

               |                         |                         |                         |                         |
               0.00B                    134.12B                   268.23B                   402.35B                   536.47B

Buffet-q

Using alias: income -> netIncome [quarterly] [income]
Using alias: debt -> shortLongTermDebtTotal [quarterly] [balance]
Using alias: equity -> totalShareholderEquity [quarterly] [balance]


Data Completeness:
------------------------------------------------------------
  ✅ netIncome                           25/25 dates (100%)
  ✅ shortLongTermDebtTotal              25/25 dates (100%)
  ✅ totalShareholderEquity              25/25 dates (100%)

Plot for GOOG (in B)
  reports: quarterlyReports
  showing last 25 entries
  Legend: netIncome, shortLongTermDebtTotal, totalShareholderEquity

               0.00B                    96.72B                    193.43B                   290.15B                   386.87B
               |                         |                         |                         |                         |

  2019-09-30 |  194.97B
  2019-12-31 |  201.44B
  2020-03-31 |  203.66B
  2020-06-30 |  207.32B
  2020-09-30 |  212.92B
  2020-12-31 |  222.54B
  2021-03-31 |  230.01B
  2021-06-30 |  237.56B
  2021-09-30 |  244.57B
  2021-12-31 |  251.63B
  2022-03-31 |  254.00B
  2022-06-30 |  255.42B
  2022-09-30 |  253.63B
  2022-12-31 |  256.14B
  2023-03-31 |  260.89B
  2023-06-30 |  267.14B
  2023-09-30 |  273.20B
  2023-12-31 |  283.38B
  2024-03-31 |  292.84B
  2024-06-30 |  300.75B
  2024-09-30 |  314.12B
  2024-12-31 |  325.08B
  2025-03-31 |  345.27B
  2025-06-30 |  362.92B
  2025-09-30 |  386.87B

               |                         |                         |                         |                         |
               0.00B                    96.72B                    193.43B                   290.15B                   386.87B

Price History

Volume

Advanced Chart