NOW

Updated: Apr 21, 2026 10:15 PM

ServiceNow Inc

Market Cap: $113.97B P/S: 32x Ownership — Insider: 0.4% | Institutional: 89.6% | Retail: 10.0% TECHNOLOGY SOFTWARE - APPLICATION

ServiceNow is an American software company based in Santa Clara, California that develops a cloud computing platform to help companies manage digital workflows for enterprise operations.

Revenue

Revenue, Profit & Income — explained by Jerry the Goat Farmer
Total RevenueEvery single dollar that wanders onto Jerry's farm. Cheese sales, milk money, goat yoga memberships, and that one weird guy who pays $50 to just watch the goats. Jerry doesn't ask questions.
Gross ProfitThe money left after feeding the goats but before reality sets in. Jerry feels rich for exactly 11 minutes.
Net IncomeWhat Jerry actually gets to keep after the Jerrynment, cousin Larry, the feed store, and his ex-wife's lawyer all take their cut. This number is often... humbling.
Using alias: revenuea -> totalRevenue [annual] [income]
Using alias: profita -> grossProfit [annual] [income]
Using alias: incomea -> netIncome [annual] [income]


Data Completeness:
------------------------------------------------------------
  ✅ totalRevenue                        20/20 dates (100%)
  ✅ grossProfit                         20/20 dates (100%)
  ✅ netIncome                           20/20 dates (100%)

Plot for NOW (in B)
  reports: annualReports
  showing last 25 entries
  Legend: totalRevenue, grossProfit, netIncome

               -13.28B                -6.64B                  0.00B                  6.64B                  13.28B
               |                      |                      |                      |                       |

  2006-12-31 |                                              |  -0.00B
  2007-12-31 |                                              |  0.01B
  2008-12-31 |                                              |  0.02B
  2009-12-31 |                                              |  0.04B
  2010-12-31 |                                               |  0.09B
  2011-12-31 |                                              |  0.07B
  2012-12-31 |                                              |  0.24B
  2013-12-31 |                                              |  0.42B
  2014-12-31 |                                              |  0.68B
  2015-12-31 |                                              |  1.01B
  2016-12-31 |                                             |  1.39B
  2017-12-31 |                                              |  1.93B
  2018-12-31 |                                              |  2.61B
  2019-12-31 |                                               |  3.46B
  2020-12-31 |                                               |  4.52B
  2021-12-31 |                                               |  5.90B
  2022-12-31 |                                               |  7.25B
  2023-12-31 |                                               |  8.97B
  2024-12-31 |                                               |  10.98B
  2025-12-31 |                                               |  13.28B

               |                      |                      |                      |                       |
               -13.28B                -6.64B                  0.00B                  6.64B                  13.28B

Costs

Operating Costs — explained by Jerry the Goat Farmer
Cost of Goods & Services SoldThe unglamorous stuff: hay, feed, vet bills for when Sergio the goat eats another iPhone. These goats don't feed themselves, and they definitely don't apologize.
Selling, General & AdministrativeThe "CHEESE HAPPENS" billboard on the highway, the accountant (cousin Larry, who definitely cheated in Monopoly as a kid), office supplies, and the therapy Jerry needs after dealing with cousin Larry.
Research & DevelopmentJerry's experimental ghost pepper goat cheese that made three customers cry. Also the goat treadmill. The goats refuse to use the goat treadmill.
Using alias: rnda -> researchAndDevelopment [annual] [income]
Using alias: sgaa -> sellingGeneralAndAdministrative [annual] [income]
Using alias: cogsa -> costofGoodsAndServicesSold [annual] [income]


Data Completeness:
------------------------------------------------------------
  ✅ researchAndDevelopment              20/20 dates (100%)
  ✅ sellingGeneralAndAdministrative     20/20 dates (100%)
  ✅ costofGoodsAndServicesSold          20/20 dates (100%)

Plot for NOW (in B)
  reports: annualReports
  showing last 25 entries
  Legend: researchAndDevelopment, sellingGeneralAndAdministrative, costofGoodsAndServicesSold

               0.00B                  0.75B                  1.49B                  2.24B                   2.98B
               |                      |                      |                      |                       |

  2006-12-31 |  0.00B
  2007-12-31 |  0.01B
  2008-12-31 |  0.01B
  2009-12-31 |  0.03B
  2010-12-31 |  0.03B
  2011-12-31 |  0.04B
  2012-12-31 |  0.10B
  2013-12-31 |  0.16B
  2014-12-31 |  0.25B
  2015-12-31 |  0.33B
  2016-12-31 |  0.40B
  2017-12-31 |  0.50B
  2018-12-31 |  0.62B
  2019-12-31 |  0.80B
  2020-12-31 |  1.02B
  2021-12-31 |  1.40B
  2022-12-31 |  1.77B
  2023-12-31 |  2.12B
  2024-12-31 |  2.54B
  2025-12-31 |  2.98B

               |                      |                      |                      |                       |
               0.00B                  0.75B                  1.49B                  2.24B                   2.98B

Cash

Cash, Debt & Cash Flow — explained by Jerry the Goat Farmer
Cash & Short-Term InvestmentsThe coffee can buried behind the barn, $47 in a savings account, and some cryptocurrency Jerry bought drunk in 2021. He's afraid to check on it.
Short/Long-Term DebtThe barn loan that'll follow Jerry to the grave (long-term) and the $200 he owes the feed store guy who's starting to give him looks (short-term).
Operating Cash FlowReal cash moving in and out. Not "my customer promised to pay me" money. Actual dollars. Jerry has trust issues now.
Using alias: casha -> cashAndShortTermInvestments [annual] [balance]
Using alias: debta -> shortLongTermDebtTotal [annual] [balance]
Using alias: paychecka -> operatingCashflow [annual] [cashflow]


Data Completeness:
------------------------------------------------------------
  ⚠️  cashAndShortTermInvestments         17/20 dates (85%)
  ⚠️  shortLongTermDebtTotal              14/20 dates (70%)
  ✅ operatingCashflow                   18/18 dates (100%)

Plot for NOW (in B)
  reports: annualReports
  showing last 25 entries
  Legend: cashAndShortTermInvestments, shortLongTermDebtTotal, operatingCashflow

               -5.44B                 -2.72B                  0.00B                  2.72B                   5.44B
               |                      |                      |                      |                       |

  2008-12-31 |                                               |  0.00B ⊗⊗
  2009-12-31 |                                              |  0.06B ⊗
  2010-12-31 |                                               |  0.06B ⊗
  2011-12-31 |                                               |  0.07B ⊗
  2012-12-31 |                                               |  0.12B
  2013-12-31 |                                               |  0.47B
  2014-12-31 |                                               |  0.51B
  2015-12-31 |                                               |  0.56B
  2016-12-31 |                                               |  0.65B
  2017-12-31 |                                               |  1.17B
  2018-12-31 |                                               |  0.92B
  2019-12-31 |                                               |  1.24B
  2020-12-31 |                                               |  2.13B
  2021-12-31 |                                               |  2.21B
  2022-12-31 |                                               |  2.72B
  2023-12-31 |                                               |  3.40B
  2024-12-31 |                                               |  4.27B
  2025-12-31 |                                               |  5.44B

               |                      |                      |                      |                       |
               -5.44B                 -2.72B                  0.00B                  2.72B                   5.44B

FCF

Free Cash Flow — explained by Jerry the Goat Farmer
Operating Cash FlowReal cash moving in and out. Not "my customer promised to pay me" money. Actual dollars. Jerry has trust issues now.
Capital ExpendituresBig, expensive purchases Jerry justifies at 2am: the industrial milking machine, new fencing, and a hot tub "for the goats" that somehow only Jerry uses.
Using alias: paychecka -> operatingCashflow [annual] [cashflow]
Using alias: capexa -> capitalExpenditures [annual] [cashflow]


Data Completeness:
------------------------------------------------------------
  ✅ operatingCashflow                   18/18 dates (100%)
  ✅ capitalExpenditures                 18/18 dates (100%)

Plot for NOW (in B)
  reports: annualReports
  showing last 25 entries
  Legend: operatingCashflow, capitalExpenditures

               -5.44B                 -2.72B                  0.00B                  2.72B                   5.44B
               |                      |                      |                      |                       |

  2008-12-31 |                                               |  0.00B
  2009-12-31 |                                              |  -0.01B
  2010-12-31 |                                               |  0.04B
  2011-12-31 |                                               |  0.01B
  2012-12-31 |                                               |  0.05B
  2013-12-31 |                                               |  0.08B
  2014-12-31 |                                               |  0.14B
  2015-12-31 |                                               |  0.32B
  2016-12-31 |                                               |  0.16B
  2017-12-31 |                                               |  0.64B
  2018-12-31 |                                               |  0.81B
  2019-12-31 |                                               |  1.24B
  2020-12-31 |                                               |  1.79B
  2021-12-31 |                                               |  2.19B
  2022-12-31 |                                               |  2.72B
  2023-12-31 |                                               |  3.40B
  2024-12-31 |                                               |  4.27B
  2025-12-31 |                                               |  5.44B

               |                      |                      |                      |                       |
               -5.44B                 -2.72B                  0.00B                  2.72B                   5.44B

Assets

Assets, Liabilities & Equity — explained by Jerry the Goat Farmer
🐐 Assets = Liabilities + Equity

Translation: What Jerry owns = What Jerry owes + What's actually Jerry's

Or as Jerry mutters every April during tax season:
"Everything I have equals everything I owe plus whatever scraps are left for me, a humble goat man just trying to make cheese in this cruel world."
Total AssetsEverything Jerry owns: 12 acres of land, a barn that's "rustic" (rotting), 47 goats, Sergio (appraised at $800, priceless to Jerry), the cheese cave, and a 2004 Ford F-150 held together by duct tape and prayer.
Total LiabilitiesEverything Jerry owes: bank loans, the feed store tab, back taxes, and a moral debt to his neighbor for "borrowing" that tractor in 2019. They both know he's not returning it.
Total Shareholder EquityIf Jerry sold absolutely everything, paid off every debt, and finally returned that tractor... this is what he'd have left. His actual net worth. Some days it's a retirement fund. Other days it's "enough for a bus ticket and a fresh start."
Using alias: assetsa -> totalAssets [annual] [balance]
Using alias: liabila -> totalLiabilities [annual] [balance]
Using alias: equitya -> totalShareholderEquity [annual] [balance]


Data Completeness:
------------------------------------------------------------
  ⚠️  totalAssets                         17/20 dates (85%)
  ⚠️  totalLiabilities                    17/20 dates (85%)
  ⚠️  totalShareholderEquity              17/20 dates (85%)

Plot for NOW (in B)
  reports: annualReports
  showing last 25 entries
  Legend: totalAssets, totalLiabilities, totalShareholderEquity

               -26.04B                -13.02B                 0.00B                 13.02B                  26.04B
               |                      |                      |                      |                       |

  2009-12-31 |                                              |  0.17B
  2010-12-31 |                                              |  0.17B
  2011-12-31 |                                              |  0.21B
  2012-12-31 |                                               |  0.48B
  2013-12-31 |                                               |  1.17B
  2014-12-31 |                                               |  1.43B
  2015-12-31 |                                               |  1.81B
  2016-12-31 |                                               |  2.03B
  2017-12-31 |                                               |  3.55B
  2018-12-31 |                                               |  3.88B
  2019-12-31 |                                               |  6.02B
  2020-12-31 |                                               |  8.71B
  2021-12-31 |                                               |  10.80B
  2022-12-31 |                                               |  13.30B
  2023-12-31 |                                               |  17.39B
  2024-12-31 |                                               |  20.38B
  2025-12-31 |                                               |  26.04B

               |                      |                      |                      |                       |
               -26.04B                -13.02B                 0.00B                 13.02B                  26.04B

Buffet

Using alias: incomea -> netIncome [annual] [income]
Using alias: debta -> shortLongTermDebtTotal [annual] [balance]
Using alias: equitya -> totalShareholderEquity [annual] [balance]


Data Completeness:
------------------------------------------------------------
  ✅ netIncome                           20/20 dates (100%)
  ⚠️  shortLongTermDebtTotal              14/20 dates (70%)
  ⚠️  totalShareholderEquity              17/20 dates (85%)

Plot for NOW (in B)
  reports: annualReports
  showing last 25 entries
  Legend: netIncome, shortLongTermDebtTotal, totalShareholderEquity

               -12.96B                -6.48B                  0.00B                  6.48B                  12.96B
               |                      |                      |                      |                       |

  2006-12-31 |                                              | -0.00B ⊗⊗
  2007-12-31 |                                              | -0.01B ⊗⊗
  2008-12-31 |                                              | -0.01B ⊗⊗
  2009-12-31 |                                              | -0.06B ⊗
  2010-12-31 |                                              |  -0.06B ⊗
  2011-12-31 |                                              | -0.06B ⊗
  2012-12-31 |                                              |  0.24B
  2013-12-31 |                                              |  0.47B
  2014-12-31 |                                              |  0.51B
  2015-12-31 |                                              |  0.57B
  2016-12-31 |                                             |  0.65B
  2017-12-31 |                                              |  1.17B
  2018-12-31 |                                              |  1.11B
  2019-12-31 |                                               |  2.13B
  2020-12-31 |                                               |  2.83B
  2021-12-31 |                                               |  3.69B
  2022-12-31 |                                               |  5.03B
  2023-12-31 |                                               |  7.63B
  2024-12-31 |                                               |  9.61B
  2025-12-31 |                                               |  12.96B

               |                      |                      |                      |                       |
               -12.96B                -6.48B                  0.00B                  6.48B                  12.96B

Revenue-q

Using alias: revenue -> totalRevenue [quarterly] [income]
Using alias: profit -> grossProfit [quarterly] [income]
Using alias: income -> netIncome [quarterly] [income]


Data Completeness:
------------------------------------------------------------
  ✅ totalRevenue                        25/25 dates (100%)
  ✅ grossProfit                         25/25 dates (100%)
  ✅ netIncome                           25/25 dates (100%)

Plot for NOW (in B)
  reports: quarterlyReports
  showing last 25 entries
  Legend: totalRevenue, grossProfit, netIncome

               0.00B                  0.89B                  1.78B                  2.68B                   3.57B
               |                      |                      |                      |                       |

  2019-12-31 |  0.95B
  2020-03-31 |  1.05B
  2020-06-30 |  1.07B
  2020-09-30 |  1.15B
  2020-12-31 |  1.25B
  2021-03-31 |  1.36B
  2021-06-30 |  1.41B
  2021-09-30 |  1.51B
  2021-12-31 |  1.61B
  2022-03-31 |  1.72B
  2022-06-30 |  1.75B
  2022-09-30 |  1.83B
  2022-12-31 |  1.94B
  2023-03-31 |  2.10B
  2023-06-30 |  2.15B
  2023-09-30 |  2.29B
  2023-12-31 |  2.44B
  2024-03-31 |  2.60B
  2024-06-30 |  2.63B
  2024-09-30 |  2.80B
  2024-12-31 |  2.96B
  2025-03-31 |  3.09B
  2025-06-30 |  3.21B
  2025-09-30 |  3.41B
  2025-12-31 |  3.57B

               |                      |                      |                      |                       |
               0.00B                  0.89B                  1.78B                  2.68B                   3.57B

Costs-q

Using alias: rnd -> researchAndDevelopment [quarterly] [income]
Using alias: sga -> sellingGeneralAndAdministrative [quarterly] [income]
Using alias: cogs -> costofGoodsAndServicesSold [quarterly] [income]


Data Completeness:
------------------------------------------------------------
  ✅ researchAndDevelopment              25/25 dates (100%)
  ✅ sellingGeneralAndAdministrative     25/25 dates (100%)
  ✅ costofGoodsAndServicesSold          25/25 dates (100%)

Plot for NOW (in M)
  reports: quarterlyReports
  showing last 25 entries
  Legend: researchAndDevelopment, sellingGeneralAndAdministrative, costofGoodsAndServicesSold

               0.00M                 208.50M                417.00M                625.50M                 834.00M
               |                      |                      |                      |                       |

  2019-12-31 |  211.45M
  2020-03-31 |  226.66M
  2020-06-30 |  245.08M
  2020-09-30 |  268.29M
  2020-12-31 |  284.30M
  2021-03-31 |  314.00M
  2021-06-30 |  333.00M
  2021-09-30 |  358.00M
  2021-12-31 |  392.00M
  2022-03-31 |  414.00M
  2022-06-30 |  444.00M
  2022-09-30 |  456.00M
  2022-12-31 |  454.00M
  2023-03-31 |  492.00M
  2023-06-30 |  521.00M
  2023-09-30 |  549.00M
  2023-12-31 |  562.00M
  2024-03-31 |  606.00M
  2024-06-30 |  643.00M
  2024-09-30 |  626.00M
  2024-12-31 |  668.00M
  2025-03-31 |  703.00M
  2025-06-30 |  734.00M
  2025-09-30 |  774.00M
  2025-12-31 |  834.00M

               |                      |                      |                      |                       |
               0.00M                 208.50M                417.00M                625.50M                 834.00M

Cash-q

Using alias: cash -> cashAndShortTermInvestments [quarterly] [balance]
Using alias: debt -> shortLongTermDebtTotal [quarterly] [balance]
Using alias: paycheck -> operatingCashflow [quarterly] [cashflow]


Data Completeness:
------------------------------------------------------------
  ✅ cashAndShortTermInvestments         25/25 dates (100%)
  ✅ shortLongTermDebtTotal              25/25 dates (100%)
  ✅ operatingCashflow                   25/25 dates (100%)

Plot for NOW (in B)
  reports: quarterlyReports
  showing last 25 entries
  Legend: cashAndShortTermInvestments, shortLongTermDebtTotal, operatingCashflow

               0.00B                  0.93B                  1.86B                  2.79B                   3.73B
               |                      |                      |                      |                       |

  2019-12-31 |  1.13B
  2020-03-31 |  1.20B
  2020-06-30 |  1.20B
  2020-09-30 |  2.20B
  2020-12-31 |  2.13B
  2021-03-31 |  2.11B
  2021-06-30 |  2.09B
  2021-09-30 |  2.23B
  2021-12-31 |  2.21B
  2022-03-31 |  2.25B
  2022-06-30 |  2.14B
  2022-09-30 |  2.12B
  2022-12-31 |  2.23B
  2023-03-31 |  2.24B
  2023-06-30 |  2.21B
  2023-09-30 |  2.26B
  2023-12-31 |  2.28B
  2024-03-31 |  2.27B
  2024-06-30 |  2.25B
  2024-09-30 |  2.25B
  2024-12-31 |  2.30B
  2025-03-31 |  3.37B
  2025-06-30 |  3.13B
  2025-09-30 |  2.73B
  2025-12-31 |  3.73B

               |                      |                      |                      |                       |
               0.00B                  0.93B                  1.86B                  2.79B                   3.73B

FCF-q

Using alias: paycheck -> operatingCashflow [quarterly] [cashflow]
Using alias: capex -> capitalExpenditures [quarterly] [cashflow]


Data Completeness:
------------------------------------------------------------
  ✅ operatingCashflow                   25/25 dates (100%)
  ✅ capitalExpenditures                 25/25 dates (100%)

Plot for NOW (in B)
  reports: quarterlyReports
  showing last 25 entries
  Legend: operatingCashflow, capitalExpenditures

               0.00B                  0.56B                  1.12B                  1.68B                   2.24B
               |                      |                      |                      |                       |

  2019-12-31 |  0.42B
  2020-03-31 |  0.49B
  2020-06-30 |  0.37B
  2020-09-30 |  0.24B
  2020-12-31 |  0.69B
  2021-03-31 |  0.73B
  2021-06-30 |  0.30B
  2021-09-30 |  0.32B
  2021-12-31 |  0.84B
  2022-03-31 |  0.86B
  2022-06-30 |  0.43B
  2022-09-30 |  0.27B
  2022-12-31 |  1.16B
  2023-03-31 |  0.90B
  2023-06-30 |  0.58B
  2023-09-30 |  0.31B
  2023-12-31 |  1.60B
  2024-03-31 |  1.34B
  2024-06-30 |  0.62B
  2024-09-30 |  0.67B
  2024-12-31 |  1.64B
  2025-03-31 |  1.68B
  2025-06-30 |  0.72B
  2025-09-30 |  0.81B
  2025-12-31 |  2.24B

               |                      |                      |                      |                       |
               0.00B                  0.56B                  1.12B                  1.68B                   2.24B

Assets-q

Using alias: assets -> totalAssets [quarterly] [balance]
Using alias: liabil -> totalLiabilities [quarterly] [balance]
Using alias: equity -> totalShareholderEquity [quarterly] [balance]


Data Completeness:
------------------------------------------------------------
  ✅ totalAssets                         25/25 dates (100%)
  ✅ totalLiabilities                    25/25 dates (100%)
  ✅ totalShareholderEquity              25/25 dates (100%)

Plot for NOW (in B)
  reports: quarterlyReports
  showing last 25 entries
  Legend: totalAssets, totalLiabilities, totalShareholderEquity

               0.00B                  6.51B                 13.02B                 19.53B                  26.04B
               |                      |                      |                      |                       |

  2019-12-31 |  6.02B
  2020-03-31 |  6.20B
  2020-06-30 |  6.52B
  2020-09-30 |  7.71B
  2020-12-31 |  8.71B
  2021-03-31 |  8.82B
  2021-06-30 |  9.19B
  2021-09-30 |  9.48B
  2021-12-31 |  10.80B
  2022-03-31 |  10.99B
  2022-06-30 |  11.10B
  2022-09-30 |  11.11B
  2022-12-31 |  13.30B
  2023-03-31 |  13.61B
  2023-06-30 |  14.92B
  2023-09-30 |  15.09B
  2023-12-31 |  17.39B
  2024-03-31 |  17.54B
  2024-06-30 |  18.21B
  2024-09-30 |  18.43B
  2024-12-31 |  20.38B
  2025-03-31 |  20.97B
  2025-06-30 |  22.05B
  2025-09-30 |  21.79B
  2025-12-31 |  26.04B

               |                      |                      |                      |                       |
               0.00B                  6.51B                 13.02B                 19.53B                  26.04B

Buffet-q

Using alias: income -> netIncome [quarterly] [income]
Using alias: debt -> shortLongTermDebtTotal [quarterly] [balance]
Using alias: equity -> totalShareholderEquity [quarterly] [balance]


Data Completeness:
------------------------------------------------------------
  ✅ netIncome                           25/25 dates (100%)
  ✅ shortLongTermDebtTotal              25/25 dates (100%)
  ✅ totalShareholderEquity              25/25 dates (100%)

Plot for NOW (in B)
  reports: quarterlyReports
  showing last 25 entries
  Legend: netIncome, shortLongTermDebtTotal, totalShareholderEquity

               0.00B                  3.24B                  6.48B                  9.72B                  12.96B
               |                      |                      |                      |                       |

  2019-12-31 |  2.13B
  2020-03-31 |  2.27B
  2020-06-30 |  2.48B
  2020-09-30 |  2.67B
  2020-12-31 |  2.83B
  2021-03-31 |  3.04B
  2021-06-30 |  3.27B
  2021-09-30 |  3.53B
  2021-12-31 |  3.69B
  2022-03-31 |  4.00B
  2022-06-30 |  4.19B
  2022-09-30 |  4.52B
  2022-12-31 |  5.03B
  2023-03-31 |  5.60B
  2023-06-30 |  6.93B
  2023-09-30 |  7.18B
  2023-12-31 |  7.63B
  2024-03-31 |  8.11B
  2024-06-30 |  8.67B
  2024-09-30 |  9.29B
  2024-12-31 |  9.61B
  2025-03-31 |  10.14B
  2025-06-30 |  10.93B
  2025-09-30 |  11.30B
  2025-12-31 |  12.96B

               |                      |                      |                      |                       |
               0.00B                  3.24B                  6.48B                  9.72B                  12.96B

Price History

Volume

Advanced Chart